PinnedMichael ShapiroNews Experiments Prove Local Journalism Isn’t Easily ReplicatedBuilding a local news network isn’t easy, or else The Compass Experiment wouldn’t have branded itself as an experiment.Feb 21, 2021Feb 21, 2021
Michael ShapiroMy Thoughts on TAPinto Turning 15 and Lessons Learned for Local News EntrepreneursIn 2008, I had been working for five years as an attorney in New York City and commuting from my hometown of New Providence, New Jersey. My…Oct 2, 2023Oct 2, 2023
Michael ShapiroDrawing the Line Between News and Content Marketing is Key to Publisher Credibility and SuccessPublishers invest significant time and financial resources in building their audience. No one has the right to have their content placed in…May 3, 2022May 3, 2022
Michael ShapiroEmail is Key to News Publishers Clawing Back Advertising Dollars from Social MediaMany news publishers are struggling to produce enough advertising dollars to be sustainable, with many now erecting paywalls or going the…Oct 11, 2021Oct 11, 2021
Michael ShapiroHow Many Lives is Your Facebook Feed Worth?Like you, I was horrified by the cowardly terrorist attack on our service members and Afghan civilians at the airport in Kabul at the end…Sep 29, 2021Sep 29, 2021
Michael ShapiroGovernment Subsidies and Guilt Money from Social Media Giants Won’t Solve the Local News Crisis; A…The lack of high-quality, objective local news outlets is a cause for great concern. On the local level, residents are not adequately…Aug 23, 2021Aug 23, 2021
Michael ShapiroThe Foxes are Winning: Partisan Local News Sites are Getting the UpperhandBack in October, I wrote about the launch of partisan local news sites and how they were filling the void in local news in towns across the…Jul 20, 2021Jul 20, 2021
Michael ShapiroAmid Spike in Local News Initiatives, Franchise Model Remains Only Proven Method to Scale Local…Cautionary tales have emerged in recent weeks about the inherent risks of entering the local news industry. Poynter recently called out a…Jun 21, 2021Jun 21, 2021
Michael ShapiroLocal Journalists Grapple with New Era of ‘All Politics is National’Like it or not, the idea that “all politics is local’’ is no longer reality. Instead, local government has been poisoned by the toxic…May 18, 2021May 18, 2021
Michael Shapiro3 Major Repercussions When Facebook Groups Replace Credible News OutletsFacebook already serves as a news source for more than half of all Americans. But some communities solely rely on Facebook and other social…Apr 29, 2021Apr 29, 2021