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Michael Shapiro

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Michael Shapiro

News Experiments Prove Local Journalism Isn’t Easily Replicated

Building a local news network isn’t easy, or else The Compass Experiment wouldn’t have branded itself as an experiment.

2 min readFeb 21, 2021

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Compass

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Michael Shapiro

My Thoughts on TAPinto Turning 15 and Lessons Learned for Local News Entrepreneurs

In 2008, I had been working for five years as an attorney in New York City and commuting from my hometown of New Providence, New Jersey. My…

4 min readOct 2, 2023

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My Thoughts on TAPinto Turning 15 and Lessons Learned for Local News Entrepreneurs

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Michael Shapiro

Drawing the Line Between News and Content Marketing is Key to Publisher Credibility and Success

Publishers invest significant time and financial resources in building their audience. No one has the right to have their content placed in…

3 min readMay 3, 2022

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Drawing the Line Between News and Content Marketing is Key to Publisher Credibility and Success

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Michael Shapiro

Email is Key to News Publishers Clawing Back Advertising Dollars from Social Media

Many news publishers are struggling to produce enough advertising dollars to be sustainable, with many now erecting paywalls or going the…

2 min readOct 11, 2021

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Email is Key to News Publishers Clawing Back Advertising Dollars from Social Media

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Michael Shapiro

How Many Lives is Your Facebook Feed Worth?

Like you, I was horrified by the cowardly terrorist attack on our service members and Afghan civilians at the airport in Kabul at the end…

3 min readSep 29, 2021

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How Many Lives is Your Facebook Feed Worth?

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Michael Shapiro

Government Subsidies and Guilt Money from Social Media Giants Won’t Solve the Local News Crisis; A…

The lack of high-quality, objective local news outlets is a cause for great concern. On the local level, residents are not adequately…

4 min readAug 23, 2021

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Government Subsidies and Guilt Money from Social Media Giants Won’t Solve the Local News Crisis; A…

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Michael Shapiro

The Foxes are Winning: Partisan Local News Sites are Getting the Upperhand

Back in October, I wrote about the launch of partisan local news sites and how they were filling the void in local news in towns across the…

3 min readJul 20, 2021

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The Foxes are Winning: Partisan Local News Sites are Getting the Upperhand

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Michael Shapiro

Amid Spike in Local News Initiatives, Franchise Model Remains Only Proven Method to Scale Local…

Cautionary tales have emerged in recent weeks about the inherent risks of entering the local news industry. Poynter recently called out a…

3 min readJun 21, 2021

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Amid Spike in Local News Initiatives, Franchise Model Remains Only Proven Method to Scale Local…

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Michael Shapiro

Local Journalists Grapple with New Era of ‘All Politics is National’

Like it or not, the idea that “all politics is local’’ is no longer reality. Instead, local government has been poisoned by the toxic…

3 min readMay 18, 2021

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Local Journalists Grapple with New Era of ‘All Politics is National’

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Michael Shapiro

3 Major Repercussions When Facebook Groups Replace Credible News Outlets

Facebook already serves as a news source for more than half of all Americans. But some communities solely rely on Facebook and other social…

3 min readApr 29, 2021

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3 Major Repercussions When Facebook Groups Replace Credible News Outlets

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Michael Shapiro

Michael Shapiro

Founder and CEO of https://TAPinto.net, a network of 90+ franchised online local news sites in NJ, NY, PA, and FL. We’re making local news work.

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